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How to Use Tags to Organize and Segment Contacts

Written by Boni Newberry
Updated over 3 weeks ago

What are Tags?

Tags are flexible labels you can apply to contacts to organize them beyond standard fields like Category or Status.

πŸ” Tip: Think of Tags as custom filters you can create on the fly.

When to Use Tags

  • Want to group contacts beyond Category/Status and Product details

  • Need to filter lists for outreach

  • Are organizing contacts by a specific or unique attribute

When NOT to Use Tags

  • Lead vs Client β†’ use Contact Category

  • Status β†’ use Contact Status

  • DNM β†’ check the Do Not Contact field

  • Deceased β†’ use the Deceased field

  • Seminar Attendance(s) β†’ register the contact to the corresponding Event


How to Add Tags

Option 1: From the Contact Record (Recommended)

  1. Open a contact

  2. Click +Tag

  3. Select the desired tag or type the name of the new tag

  4. Click Add

πŸ”Tip: Users can also manage a contact's tags from here. Simply hover over an assigned tag to either click the tag name to update the tag or select the red "X" on a tag to remove it from the contact.

Option 2: When Creating a Contact

  1. Click +Create Contact

  2. Locate the Tags field (see General Information section)

  3. Select the desired tag or type the name of the new tag

  4. Click Save

Option 3: From the Contacts tab

  1. From the Main Navigation Menu select Contacts

  2. Navigate to the Contact and click the three-dot Action Menu and select Edit

  3. Locate the Tags field (see General Information section)

  4. Select the desired tag or type the name of the new tag

  5. Click Save


Filter Contacts by Tags

  1. Navigate to the Contacts, Clients, or Leads tab > click Advanced Filters (below the search bar to the right)

  2. Use Include Tags and/or Exclude Tags fields.

  3. Click Filter

πŸ” Tip: If this will be something that you use refer to frequently, you can always create this as a list. To learn more, please visit Create & Manage Contact Lists.

Bulk Tag Management

Use the Bulk Update Feature to update multiple contacts at once.

⚠️ Always filter your contacts before using this feature. Bulk Updates cannot be undone

Access:

Contacts Contacts β†’ Action Menu β†’ Manage Tags

Options:

  • Add Tags

  • Replace Tags

  • Remove Tags

πŸ” Tip: If this will be something that you use refer to frequently, you can always create this as a list. To learn more, please visit Create & Manage Contact Lists.

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