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A2P 10DLC Campaign Approval Requirements

Boni Newberry avatar
Written by Boni Newberry
Updated over a year ago

A2P 10DLC Campaign Approval Requirements

Campaign Field

Description

Requirements

Message Flow

The primary purpose of the Message Flow (or Call to Action) and required disclosures is to ensure the end user consents to receive text messages and understands the nature of the program. The Message Flow must be accessible by a 3rd party reviewer so it can be verified.

  1. Program or product description

  2. Telephone number(s) from which messaging will originate

  3. Identity of the organization or individual being represented in the initial message

  4. Clear and conspicuous language about opt-in and any associated fees or charges

  5. Compliant privacy policy

  6. Other applicable terms and conditions (e.g., how to opt-out, customer care contact information)

  7. Explain if the Call to Action is behind a login, not yet published publicly, is verbal, on paper. Provide a screenshot of the Call to Action in such cases. Host the screen shot on a publicly accessible website (like OneDrive or Google Drive) and provide the URL in this field. Please indicate if disclosures are provided to end user in any language other than English and provide a translated copy in the Message Flow for verification.

Campaign Description

Provide a clear and comprehensive overview of the campaign's objectives and interactions the end-user would experience after opting in.

If the Campaign pertains to Loan Arrangement or Direct Lending, specify such so that A2P Ops can update your Campaign to reflect.

Terms and Conditions

Provide publicly accessible terms of service

Boilerplate terms of service that cover minimum requirements from the carriers can be found on our support article.

Opt-in Message Confirmation

Required for all Opt-in methods

  • Confirmation message must be delivered immediately after the Consumer opts into the program.

  • Message must contain

    • Program or product description

    • Customer care contact information

    • Opt-out instructions

    • Product quantity or recurring messages program disclosure

    • “Message and data rates may apply” disclosure

Sample Messages

Provide message examples highlighting use case

  • Identify message sender (brand)

  • Indicate templated fields with brackets

  • Include opt-out language to at least 1 sample message

🚨 Warning! Forbidden use cases will result in Campaign rejection!

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