📌 Note: Before you get started, we recommend watching our 10.02.24 Text Campaign Webinar recording to see a detailed example of the registration process from beginning to end including requirements, message samples, and submission.
🔎 Tip: Links to additional resources are included below:
Text Registration Process: Step-by-Step instructions for completing the Registration Forms inside Swivel.
Text Campaign Troubleshooting: Examples of submissions that were rejected and how they were corrected. Also includes successful examples.
Text Campaign FAQs: Frequently asked questions.
Texting Campaigns
Effective January 26, 2003, texting platforms requires you to register your number for A20 10DLC compliance. This helps protect consumers from spam, ensures message deliverability, and protects your business reputation.
Please note that SMS functionality is subject to area code availability. Some regions may have limited support due to carrier restrictions outside of our control. We appreciate your understanding.
What is A2P 10DLC?
A2P stands for Application-to-Person, which refers to messages sent from applications (like businesses) to individuals (customers). 10DLC stands for 10-Digit Long Code, a standard phone number format used for messaging in the United States.
Why do I need to register?
This is an industry-wide requirement for conducting A2P campaigns.
🔎 Tip: Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.
How long does the registration take?
There is not an exact timeline because registration requires approval from telecom carriers, and external vetting partners. Please allow a 7-10 business days for A2P 10DLC registration to be complete.
How do I register?
Swivel's Text wizard will walk you through the Registration Process. While the Swivel Support Team is not able to complete any relevant registration requirements for you, we will be on hand to help you through it.
Are there any texting limitations for a 10DLC number?
Yes, when you register your 10DLC phone number, you also register campaign use cases for your messages. Before you can send texts to your contacts, your campaign use cases must first be approved as part of the registration process, no exceptions.
Do I have to submit sample messages for each campaign?
Yes, as of January 26, 2023, all campaigns are subject to a manual vetting process and charged a campaign verification fee at the time of external vetting. If a campaign is denied, additional charges may occur with re-submission, no exceptions.
What all do I need to include in my Campaign Registration?
Description of the Campaign adhering to the A2P 10DLC Campaign Approval Requirements.
Ensure your information and data is accurate and consistent.
Make sure you collect consumer consent and can submit (if asked).
Include an "Opt-in" method for each campaign.
🚨 Warning! If you do not submit any of the above, your campaign will be rejected and you will need to start the process from the beginning. This will result in delayed approval, so please ensure to follow the directions carefully. For more information,
Mandatory Pre-Requisites
You must provide this information as part of the registration process.
Use a valid EIN (not a DUNS number): The provided EIN and Legal Company Name must match business registration source.
Enter your Legal Company Name exactly as registered with the IRS: This can be found on the CP 575 EIN Confirmation Letter. An exact match is required to be successfully registered. Please do not use the Legal Company Name found on the w2 or w9 forms as they may be different from what you have on the CP 575 notice.
Company website or established social media presence urls
🚧 Important: Using an incorrect business name such as DBA or a trade name of the company instead of the official legally registered name will result in rejection. The Legal Name must not be abbreviated in any way and must appear exactly as it is filed with the IRS.
Guidance for DBA (Doing Business As) Entities:
When registering a brand that operates as a DBA, it’s important to ensure that the information you provide matches official records exactly. Here are some best practices:
Legal Name: Enter the legal business name as registered with the IRS. If your DBA is registered with the IRS, you may include the DBA name, but it should match the documentation you provide.
EIN Documentation: The EIN letter from the IRS should reflect either the legal business name or the DBA, depending on how your business is registered. If the DBA is not listed on the EIN letter, you may need to provide additional documentation showing the relationship between the legal entity and the DBA.
Address: Use the business address as it appears in official records. Any discrepancies can cause verification delays.
Supporting Documents: If your DBA is registered at the state or local level, having those documents available can help if further verification is needed.
Best Practice Examples:
Make sure you submit Campaign registrations with accurate and consistent data.
Best Practice | Failed Examples |
Consistency in brand to be registered, website and sample messages | If your brand name is Acme, your website is www.acme.com, but your sample messages say “Here’s your one-time passcode for logging into www.contoso.com”, your campaign will be rejected |
Consistency in sample messages and use cases | If you register a marketing campaign, but sample messages say “Here’s your one-time passcode: 123456”, your campaign will be rejected |
Consistency in email domain and company name | If you register a brand as Acme Inc, but you provide an email address with the gmail domain names, your campaign will be rejected. Note that this check only applies to large, well-known corporations that should have dedicated email domains |
Make sure you submit real, working websites | If you indicate that your customers opt-in to your messages via the website, but provide a website address that does not function, your campaign will be rejected |
Make sure the brand you register is the actual brand that you’re sending messages for | For ISV customers, if you register a brand with your own company’s information (e.g. a company that provides tech for dental offices), but actually send messages on behalf of your customers (e.g., individual dentist practices), your campaign will be rejected |
Make sure you create as few duplicative brands and campaigns as possible | Excessive brands with the same EIN and excessive campaigns with the same campaign attributes may be seen as high-risk and may result in campaign rejection |
🔍 Tip: If you wish to send templated messages, please make sure to indicate the templated fields in sample messages with brackets, to help reviewers better identify which parts are templated.
Example: “Hi [Contact First Name], this is [Agent Name] from Acme Annuity Plus, LLC. It’s time to schedule your Annual Review. This is a great time to review your policies with us and ensure they are aligned with your financial goals. Please call our office directly at 123-456-7899 to schedule your appointment. Reply STOP to opt-out of future messages."
Consumer Consent & Opt-In Best Practices
📌 Note: Contacts will be required to opt-in to a text message account before receiving a broadcast text message. This will either be automatically sent when creating a broadcast campaign OR can be manually sent to a contact by selecting the Communication Preferences from the action menu on the Contact's Page.
Make sure you collect consumer consent appropriately. Please refer to the CTIA guidelines to see detailed instructions and best practices on handling consumer consent.
🔍 Tip: To learn more about your contacts Communication Preferences please visit the Communication Preferences article.
Best Practice | Examples |
Make sure consumer opt-in is collected appropriately | If you indicate you collect opt-in via text messages, but your sample messages say “Hi, is this the owner of 123 Oak street? I’d like to discuss how I can help you sell your property”, it is clear that you have not collected appropriate consent before sending messages and your campaign will be rejected. |
Make sure opt-in language is available on your website if you indicated in the "How do end-users consent to receive messages?" field that a consumer opts into your campaign on your company website | If your brand Acme uses its website, www.acme.com, to collect phone numbers but your website Call-to-Action does not contain opt-in language such as “By providing your phone number, you agree to receive text messages from ACME. Message and data rates may apply. Message frequency varies.”, your campaign will be rejected. |
We recommend having opt-out language in at least one of your sample messages | For example, please consider adding language such as “Please reply STOP to opt out” in one of your sample messages |
Privacy Policy
You must provide a compliant privacy policy which states how you collect and use your contacts information. To view an example click HERE.
Terms and Conditions
You must provide publicly accessible terms of service that cover the minimum requirements from the carriers. To view a boilerplate terms of service that covers minimum requirements from carriers, please click HERE.