Duplicate Contacts helps you find contact records that may belong to the same person.

From this page, you can:

Duplicate checks run automatically in the background. The system never merges contacts automatically—every merge must be reviewed and confirmed by a user.

Go to Business Management > Duplicate Contacts.

Each item in the list represents a duplicate suggestion for you to review.

Contacts with the strongest matches appear first.

Each duplicate suggestion includes information to help you decide whether the contacts belong to the same person.

Review:

You can use filters to narrow the list:

A higher match score means the contacts share more matching information. Use the score to prioritize your review, but always confirm the contacts belong to the same person before merging.

Merge contacts when both contacts belong to the same person.

To merge a suggested duplicate:

The duplicate contact is removed, and information from both contacts is combined.

The merge preserves information such as:

If the contacts have different information, you can choose which values to keep before completing the merge.

You can start a merge from the Contacts page. See Merge Contacts.

Sometimes both contacts contain different information.

For example, one contact may have a newer address while the other has a different assigned team member.

To choose which information remains after a merge:

Only fields with different values require a choice.

If two records belong to different people, select Not duplicates.

Marking contacts as Not duplicates:

To dismiss multiple suggestions at once, select Dismiss all from the three-dot action menu at the top of the page. This dismisses all suggestions currently shown in the list after you confirm the action.

If you later determine the contacts should be merged, you can merge them from the Dismissed view.

Duplicate Contacts scans automatically in the background.

If you have recently imported contacts or made many changes, select Rescan to search for new duplicate suggestions immediately.

Rescan may be unavailable if:

The page displays the current scan status and when the last scan completed.

Duplicate Contacts compares information such as:

Small formatting differences—such as capitalization, punctuation, extra spaces, and phone number formatting—don't prevent a match.

Each duplicate suggestion includes a match score.

A higher score means the contacts share more matching information. The score helps prioritize review, but it does not determine whether contacts should be merged.

Duplicate Contacts includes safeguards to help prevent accidental merges.

No. Merging permanently combines two contacts into one and cannot be reversed.

No. Both contacts remain unchanged. Only the duplicate suggestion is removed from your review list.

A duplicate suggestion may not appear for several reasons:

You can still merge contacts manually if needed.

The same two contacts will not be suggested again after you merge them or mark them as Not duplicates.

If a new contact is imported later and matches an existing contact, a new duplicate suggestion may appear for that new contact.

Rescan is unavailable when:

Wait a few minutes, then try again.

The match score indicates how closely two contacts match based on the information they contain.

A higher score means the records share more matching information. The score helps prioritize review, but it does not determine whether contacts should be merged.

All user roles can access Duplicate Contacts and review duplicate suggestions.

Users can:

Users with restricted contact visibility only see duplicate suggestions when they can view both contacts in the suggestion.