What are Products?
Products in Swivel are structured records that represent the financial policies and accounts you manage for a client. Each Product stores key details about a specific policy or account—such as its institution, type, status, and owner—and helps you maintain a complete, organized view of your client’s financial profile.
Why Products Matter
Products are used throughout Swivel to power key workflows and insights, including:
Maintaining a centralized record of client policies and accounts
Tracking lifecycle status (e.g., active, pending, closed)
Powering automations based on status changes and important dates
Supporting reporting across your book of business
Enabling accurate annual reviews and client servicing workflows
Without Products, Swivel cannot fully represent a client’s financial relationships or generate meaningful portfolio-level insights.
Where Products Appear
Once added to a contact, Products are displayed on the Contact page under the Product Line section. Each product is grouped by its corresponding product line and can be expanded to view detailed information.
Product Structure
Each Product in Swivel includes the following core components:
Core Information
Institution: The carrier, custodian, broker-dealer, or financial institution (e.g., Allianz, Charles Schwab)
Product Name: The name of the policy or account
Product Type: The category of the product (e.g., Term Life, Fixed Index Annuity, Retirement, etc.)
Plan Type: The specific plan/tax classification (e.g., PPO, Traditional IRA, Qualified, Non-Qualified, etc.)
Status & Lifecycle
Product Status: The current state of the product (e.g., Pending, Active, Closed, Terminated)
Status Date: The date the current status took effect
Open Date: The official start or effective date of the product
Submitted Date/Issued Date / Effective Date / Closed Date: Additional lifecycle tracking fields (as applicable)
Ownership & Relationship Data
Owners: The owner of the product
Insured / Beneficiaries: Applicable individuals for the product
Product Number: The policy or account identifier
Region of Business: The state or region where the product was opened
Financial Data
Values: Monetary or account-based values (e.g., Cash Value, Account Value, Death Benefit)
🔍 Tip: Visit Values to learn more about adding and managing product values.
Adding Products in Swivel
In Swivel, Products are added to individual Contacts using the New Product Wizard. This is the only method that attaches a Product record to a client.
Separate from this, Advanced Settings is used by administrators to create and manage Product options (the selectable product options available in the wizard). Creating a Product in Advanced Settings does not assign or attach any Product to a Contact.
📌 Note: Only users with the Owner role may add products by accessing the Advanced Settings menu. Products created here will be available for all users to use.
Add a Product Using the New Product Wizard
Step 1: Create the Product
From the Contact's record, > click +New Product button
Complete the Product Details
Institution: this is the insurance carrier, custodian, or broker-dealer the product originates from.
Product: the name of the policy or account (i.e. Allianz 222 Annuity)
Product Type (if applicable, note this field will only display if you are adding a net new product).
Agent of Record
Status: the status of the policy (i.e. In Progress, Application Submitted, Active, etc.)
Status Date: Date the product moved to the above corresponding status
Open Date if applicable
Issued Date if applicable
Effective Date if applicable
Closed Date if applicable
Plan Type
Owners: the product owner(s)
Insured
Beneficiaries
Number: The contact's policy or account number for this product
State of Business
Opportunity (if applicable)
Once complete, < click the Next button to proceed to step 2 or click Save button to exit the wizard.
Step 2: Add Transactions
Record financial activity associated with the Product such as funding, premium payment, or transfer(s).
🔍 Tip: The Transactions will display on the Client's Swivel Summary. Visit Swivel Summary to learn more.
Transaction Type
Date
Amount
Repeat Frequency
Responsible
Reference #
Additional Reference Information
Note
Once complete, < click the Next button or click Save button to exit the wizard.
Step 3: Add Compensation
Track Compensation related to the Product.
🔍 Tip: The Compensable Amount is used to calculate production on the dashboards. Skipping this step means the dashboard widgets will remain at $0.
Commission Type
Date
Compensable Amount
Status
Repeat Frequency
Agent
Split
Rate
Once complete, < click the Save button to exit the wizard.
🔍 Tip: You can skip Step 2 and Step 3 at any time by selecting Save from Step 1. Just remember to go back and add the transactions and/or Compensation at a later date.
Product Status and Lifecycle Dates
Product Status is a key field used through Swivel to track the lifecycle of a policy or account. Common statuses include: Pending, Active, Closed, Canceled, Terminated, Expired, and Lost.
Product Status and related date fields can also be used to trigger automations and power reporting, including annual review workflows.
IMPORTANT! Users can also create custom Product Status values to match their internal workflows. When using Product Status in Automations, ensure status values are used consistently across your system configuration.
For example, if both "Active" and "Issued" are used in your organization, confirm you are referencing the correct status value in automation rules and reporting logic to avoid mismatches.
For greater visibility into product information, the Status, Opened On, Submitted, Issued, Effective, and Closed date(s) can be added from the New Product Form and display on the product card. If no value is present in the date field, then it will not show on the card.
IMPORTANT! When using date fields in Automations and reporting, ensure you consistently reference the correct date type (e.g., Issued Date vs Effective Date), as these represent different points in the product lifecycle and should not be used interchangeably.
📌 Note: The Status Date, Open Date, Issued Date, Effective Date and/or Closed Date can be used for Automations so we recommend you complete these fields.
Adding Products via Advanced Settings (Owner Role Only)
IMPORTANT! Only users with the Owner role can access Advanced Settings which is a requirement for adding new products. Please reach out to your organization's system admin with any questions.
To create Products at the system level:
Navigate to Business Management > Carrier & Institutions
Add the financial institution if it does not already exist
Go to Settings > Advanced Setup > Product
Select the Products tab and click +New
Complete the Product configuration
Product Offering Type: Select from the drop-down. If the desired Product Offering Type does not exist, you will need to create it using the Product Types tab in Advanced Setup.
Name: Product Name
Description Optional
Institution: select from the drop-down
Default Statement Frequency Optional
Expire Duration Optional
Manage Custom Fields Optional
Value Mappings
Current Balance Mapping
Total Contributions Mapping - defaults to Rollup Contributions
Total Withdrawals Mapping - defaults to Rollup Withdrawals
Click Save
Importing Products (Books of Business)
The best way of getting your client's product information into Swivel is to reference the Book of Business for each carrier. This will have your client's personal information as well as product information including policy number, name, status, and additional information.
📌 Note: Contact Sales to discuss Professional Services engagement options for implementation support and data migration assistance.