An email personalization token is used to automatically insert specific information about the recipient or send when the email is sent. These tokens help make the email feel more personal and relevant to the individual recipient.
For example, if you have a token like {{contact_first_name}} in your email template, when the email is sent, it could be replaced with "John" for one recipient and "Jane" for another, based on their data in Swivel.
Personalization Tokens for Email Campaigns
Below is a list of Personalization Tokens that can be used for email campaigns and email actions of automations:
Want this? | Use This Email Personalization Token |
Insert the Sender's Name | {{sender_name}} |
Insert the Sender's Email | {{sender_email}} |
Insert the Contact's Full Name | {{contact_name}} |
Insert the Contact's First Name | {{contact_first_name}} |
Insert the Contact's Last Name | {{contact_last_name}} |
Insert the Contact's Email | {{contact_email_address}} |
Insert the Contact's Phone Number | {{contact_phone_number}} |
Insert the Contact's Address Line 1 | {{contact_address_line1}} |
Insert the Contact's Address Line 2 | {{contact_address_line2}} |
Insert the Contact's Address City | {{contact_address_city}} |
Insert the Contact's Address State | {{contact_address_state}} |
Insert the Contact's Address Zipcode | {{contact_address_zip}} |
📌 Note: If using the above personalization tokens for automations including:
Automatically send an email to remind clients of an upcoming appointment
Automatically send an email to attendees registered for an event or seminar
Please see the below list of Personalization Tokens for Event & Appointment Reminder Automations.
Personalization Tokens for Event & Appointment Automations
Below is a list of Personalization Tokens that can only be used with email actions of automations to send appointment and event attendance reminders. These items can be used separately or in addition to any of the items in the table above.
Want this? | Use This Email Personalization Token |
Insert the Date of the Appointment | {{appointment_date}} |
Insert the Time of the Appointment | {{appointment_time}} |
Insert the Location of the Appointment | {{appointment_location}} |
Insert a Confirmation for the Appointment | {{appointment_confirmation}} |
Insert the Date of the Event | {{event_date}} |
Insert the Time of the Event | {{event_time}} |
Insert the Location of the Event | {{event_location}} |
Insert a Confirmation for the Event | {{event_confirmation}} |
📌 Note: The Personalization Tokens for Event & Appointment Automations are only able to be used within an Automation containing one or many of the following triggers:
Appointment Date
Appointment Status Added or Changed
Event Attendance Date
Event Attendance Status Added or Changed