Text Message Personalization Tokens
A text personalization token is used to automatically insert specific information about the recipient or send when the text is sent. These tokens help make the text message feel more personal and relevant to the individual recipient.
For example, if you have a token like {{contact_first_name}} in your text template, when the text is sent, it could be replaced with "John" for one recipient and "Jane" for another, based on their data in Swivel.
Below is a list of Personalization Tokens that can be used for text campaigns and text actions of automations:
Want this? | Use This Text Message Personalization Token |
Insert the Contact's Full Name | {{contact_name}} |
Insert the Contact's First Name | {{contact_first_name}} |
Insert the Contact's Last Name | {{contact_last_name}} |
Insert the Sender's Phone Number | {{sender_number}} |
Insert the Contact's Email | {{contact_email_address}} |
Insert the Contact's Phone Number | {{contact_phone_number}} |
Insert the Contact's Address Line 1 | {{contact_address_line1}} |
Insert the Contact's Address Line 2 | {{contact_address_line2}} |
Insert the Contact's Address City | {{contact_address_city}} |
Insert the Contact's Address State | {{contact_address_state}} |
Insert the Contact's Address Zipcode | {{contact_address_zip}} |
📌 Note: If using the above personalization tokens for automations including:
Automatically send a text to remind clients of an upcoming appointment
Automatically send a text to clients to confirm an upcoming appointment
Automatically send a text to attendees registered for an event or seminar
Automatically send a text to attendees to confirm their registration for an event or seminar
Please see the below list of Personalization Tokens for Event & Appointment Text Automations.
Personalization Tokens for Event & Appointment Text Automations
Below is a list of Personalization Tokens that can only be used with text message actions of automations to send appointment and event attendance confirmations and/or reminders. These items can be used separately or in addition to any of the items in the table above.
Want this? | Use This Text Personalization Token |
Insert the Date of the Appointment | {{appointment_date}} |
Insert the Time of the Appointment | {{appointment_time}} |
Insert the Location of the Appointment | {{appointment_location}} |
Insert a Confirmation for the Appointment | {{appointment_confirmation}} |
Insert the Date of the Event | {{event_date}} |
Insert the Time of the Event | {{event_time}} |
Insert the Location of the Event | {{event_location}} |
Insert a Confirmation for the Event | {{event_confirmation}} |
📌 Note: The Personalization Tokens for Event & Appointment Automations are only able to be used within an Automation containing:
Appointment Date
Appointment Status Added or Changed
Event Attendance Date
Event Attendance Status Added or Changed