Congratulations 🎉 ! You’ve successfully linked your Swivel Sync sources consistently and values are actively updating your policies and accounts. What's next?
Better Data Means Better Client Experiences
We strongly recommend reviewing and cleaning up your products and value configurations especially after Swivel Sync has begun syncing new values across your policies and accounts.
✨ Maintaining clean and organized product and product value data ensures your policy and account information in Swivel is accurate, consistent, and easy to manage.
Benefits of Cleaning Up Product and Product Value Data include:
Streamline and simplify your data
Reduce clutter and make it easier to understand and manage policy and account details by removing unnecessary or outdated product configurations.Eliminate duplicates and redundancies
Prevent confusion and reporting errors by consolidating similar or duplicate product values, ensuring that each product type and value is clearly defined.Ensure consistency in client-facing reports
Create a more professional and uniform experience when sharing your Swivel Summary or Portfolio Summary with clients, with standardized product names and values displayed across all policies and accounts.
Managing Policies and Accounts Data Migrated from an External CRM
If your company or agency migrated data from another CRM—such as Redtail or Wealthbox—Swivel automatically carries over existing account and policy data.
Addressing Duplicate or Multiple Variations of the Same Products
Unlike other CRMs, where storing a policy's product information occurs in a free-text field, in Swivel, products can store additional data such as the product type, product line and unique values. Products can also trigger automations and workflows.
Due to the various ways products are used in Swivel, it's important to deduplicate and consolidate multiple variations of products that represent the same thing to prevent redundancy and ensure consistency across your stored data.
Here is an example using the Product Report to identify duplicate product data carried over from another CRM.
Recommendations and Best Practices
Deduplicating Product Names
Identifying Duplicates The best way to identify duplicate product names is to run and export a Product Report and filtered by a specific carrier or institution. From the .csv export file, you can sort & filter by the product column.
Define Naming Convention After you've identified duplicate product names, establish a naming convention for storing products moving forward.
Merge Products Once you've identified a naming convention for your products, you are now ready to deduplicate and consolidate using the Merge Products feature. For more information, see Merge Products.
Delete or Archive Unused Product Names Finally, delete or archive any unused product names. This will cleanup your Product picklist options when creating or editing policies.
🔍 Tip: The easiest way to ensure a consistent naming convention across all your products, carriers and institutions is to use the same or exact product name provided by the insurance carrier and/or referenced on their website.
Addressing Duplicate and Overlapping Value Names
When Swivel Sync updates these same policies or accounts, you may notice duplicate or overlapping value names. This is common when similar fields exist in both your previous CRM and data values supported by Swivel Sync.
Here is an example policy of value data migrated from an external CRM (e.g. Redtail)
Here is an example of the same policy with additional values after being updated by Swivel Sync.
Recommendations and Best Practices
Removing Unwanted Value Names
Using the same example from above, let's say a user now wants to remove any duplicate or unwanted values. The user removes Cash Value, Loan Balance and Face Value.
For more information on visit Managing Values and Delete Value Names.
FAQ
How do I identify a migrated or regular product value vs. a supported Swivel Sync value?
Click on the product value name hyperlink to view the value entry logs for that respective value. If a refresh icon is displayed next to the entry log, this indicates this value was updated by Swivel Sync. If the entry log does NOT include a refresh icon, the value was either migrated from an external CRM source or manually entered.
Repositioning Values Names
Using the same example, a user now wants to move Surrender Value before the Current Accumulation Value.
🔍 Tip: Positioning values to follow a consistent order top down across different product offerings will be valuable when you configure and setup your Swivel Summary mappings for client reviews.
For example, similar product offerings and their unique product value names could follow an order layout such as:
Premium
Withdrawals
Penalty Free Amount
Surrender Value
Account Value
Death Benefit
Although value names may vary from insurance carrier and product offering, maintaining them in a similar order will help when you configure the Swivel Summary Value Mapping.
