What is the purpose of blocked emails?
What is the purpose of blocked emails?
Blocked emails are safeguards for email sender reputation and deliverability performance. We block emails to protect your sending reputation.
Email providers like Google or Outlook monitor the origins of emails passing into inboxes and assign a reputation score based on the behavior of emails with the same origin. This reputation score becomes a major determining factor in whether or not an email makes it into an inbox, a spam folder, or is filtered out completely. Sending emails to an address that does not exist or to a 'spam trap' indicates that you likely did not get consent to send emails to the listed recipients and will harm the reputation for the domain and IP the email originated from.
Our system helps protect reputation scores by automatically screening addresses that we have failed to send to in the past.
When do blocked Emails occur?
When do blocked Emails occur?
Email addresses are blocked after a failed send. That means the email was blocked by the email client, dropped because the address does not exist, marked as spam by the recipient, or the recipient unsubscribed from future emails.
What happens when I unblock an email from a contact record?
What happens when I unblock an email from a contact record?
Unblocking an email enables our system to send emails to those addresses where they are otherwise removed from email channels.
Why are my email recipients still not receiving my emails even though I've manually unblocked their email addresses?
Why are my email recipients still not receiving my emails even though I've manually unblocked their email addresses?
When a user unblocks an email address, they are giving permission for that contact to be included in future email channels but does not guarantee delivery. Email clients may still filter out emails especially if the contents of the email are 'spammy' or the recipient has already marked past emails as spam.